Wiley & Partners

Stay tuned for phase two.

2011-03-08T07:37:00.000-08:00

This blog’s one year anniversary, its last day of existence and its last loving tribute to Leo Dahlin.

2011-03-08T07:35:00.000-08:00

And then we came to the end, the last blog entry. And we finish the way we started, with Leo Dahlin.

My favorite Leo Dahlin blog entry has to be the one from his vacation in Oman. I loved knowing he was happy, with his beautiful family, enjoying some sun and free time. I also loved the way his perfectly sculptured body was made justice by the pic. So I made an extra effort in writing the entry and I didn’t lie. For Leo I am a fool, a silly little fool and that will never change.

The end wears the same Tiger jacket he wore on the blog’s first entry, a Filippa K shirt, Levi’s jeans, Trickers shoes, Omega watch and Tom Ford glasses.

See all of Leo’s blog appearances.

This blog’s one year anniversary, its last day of existence and its last loving tribute to Zeke Tastas.

2011-03-08T07:31:00.000-08:00

I may not be the final exclamation mark of the blog as I’m not the last entry but I’d like to think I’m part of an ever escalating crescendo.

My favorite Zeke Tastas (yes, I do get to mention myself in third person) blog entry is one featuring me just having followed through a perfect swing. It’s a great day altogether, the first summer of Wiley & Partners, in between one meeting and another, playing some golf with Andrea and Paunovic. It’s a day of innocence and joy, it’s a day to remember and strive to reproduce over and over again.

But as no day can ever be repeated I’ll just have to stick to today and my Local Firm jeans, Resteröds knitted sweater, shoes from Vans and Happy Socks.

See all of Zeke’s blog appearances.

This blog’s one year anniversary, its last day of existence and its last loving tribute to Robert Brink.

2011-03-08T07:25:00.000-08:00

Against Brink’s divine will we’re now shutting down the blog and we’re doing it in style, featuring Wiley’s finest, one by one.

My favorite Robert Brink blog entry has to be the one from Copenhagen where he is holding an issue of Financial Times under his arm. Beyond it being a just depiction of his natural authority it’s also a fond memory. We spent the entire night, becoming increasingly tipsy, taking pictures of him with that issue of FT under his arm. In the elevator with an issue of FT, in a bar with FT, having dinner with FT, ordering another glass of Chablis with FT, doing whatever with an FT under his arm… Expect ever actually reading it.

Today we salute the king and his Canali jacket, cashmere turtleneck, Prada shoes and Filippa K pants.

See all of Robert’s blog appearances.

This blog’s one year anniversary, its last day of existence and its last loving tribute to Elsa Lindblad.

2011-03-08T03:31:00.001-08:00

I love the fact that Elsa is busy winning Best Yet but still finds the time to send us a pic to the anniversary shutdown of the blog.

My favorite Elsa Lindblad blog entry is without a doubt the shortest, the one taken at one of our parties featuring her most burlesque outfit. She looks so stunningly beautiful and heartbreakingly sexy that the entry almost didn’t need any words.

And this entry deserves the same treatment so I’ll just stop writing after having added her Hollies jacket, vintage shoes, H&M leather skirt, vintage scarf and no brand sunglasses.

See all of Elsa’s blog appearances.

This blog’s one year anniversary, its last day of existence and its last loving tribute to Andrea Gezelius.

2011-03-08T03:15:00.000-08:00

Even if the blog ends today, life moves on. And today, our beloved creative Andrea Gezelius competes in Best Yet. And we’re guessing she is doing it well, the way she does everything else.

My favorite Andrea Gezelius blog entry is one where she is showing us the secret of a successful blogger girl; pouting lips. She looks like a piece of art, with intense eyes, perfect hair and tasty lips. The blogger girl mafia out there should be so lucky to be able to imitate her posing skills.

And today she repeats the trick wearing Guess sunglasses, H&M jacket, Marc Jacobs handbag, vintage pants and Åhléns shoes.

See all of Andrea’s blog appearances.

This blog’s one year anniversary, its last day of existence and its last loving tribute to Marcus Lundquist.

2011-03-08T02:39:00.001-08:00

Taking yet another step towards its own demise, the blog posts a celebratory entry featuring Marcus, our Executive Corporate Culture Ambassador.

My favorite Marcus Lundquist blog entry is actually my favorite, all categories. It’s Marcus posing naked in front of the fireplace, vaguely resembling a cherub. A hardcore cherub with tattoos on its perfectly shaped ass. I never thought a man could look this sexy and I never knew a Karlstad boy could feel so secure so far away from home.

So say bye bye to Marcus and his Hugo Boss jeans, vintage shirt, Timberland shoes and Massimo Dutti watch.

See all of Marcus’ blog appearances.

This blog’s one year anniversary, its last day of existence and its last loving tribute to Carlan Snygg.

2011-03-08T01:22:00.000-08:00

Celebrating the end of the blog, we give you the most googled name on the blog (after myself, of course), Mr Carlan Snygg.

My favorite Carlan Snygg blog entry must be the first one because it’s from the first meeting we had and the beginning of a beautiful friendship, the beginning of something we already by then felt was a good thing. He has contributed greatly, both personally and professionally, but what I cherish most is the amount of hits this blog received from heartbroken girls whenever we posted a Carlan Snygg blog entry.

And today he bids this blog a fine farewell dressed in a Jil Sander shirt, an Our Legacy jacket, Dior jeans, Russell & Bromley shoes and Marc Jacobs cashmere socks.

See all of Carlan’s blog appearances.

This blog’s one year anniversary, its last day of existence and its last loving tribute to Andrea Norden.

2011-03-08T01:03:00.000-08:00

So this is the end, this is the last day of existence for the Wiley & Partners Love Sex Magic Blog. It might feel melancholic and it might feel sad but today we focus on celebrating the blog’s most loved ones; the Wiley & Partners talents.

My favorite Andrea blog entry is when she is sleeping on a flight between New York and Stockholm. Her serenity, her beauty and our dawning friendship felt so tangible I couldn’t help myself from smiling. Not for amusement but for happiness because I knew I had made a new friend, a new person I’d go an extra mile for.

And today she waves this blog goodbye wearing a shirt and tights from Zara, dress from H&M and boots from Frye.

See all of Andrea’s blog appearances.

Keeping stuff moving forward.

2011-03-01T04:24:00.001-08:00

David is special. Not “special” special, like a retard. Just special. Diagnosing him with ADD would be an easy way out. He is much more, he is a hurricane of energy and will, not yet housebroken. So of course it’s going to get a bit messy from time to time. But I’d say it’s worth it, I’m ready to fight for him being – and this city needing – more hurricanes of energy and will.

But what really impresses me is Lina. An ocean of clarity and focus and above all, the epicenter of tranquility around which the hurricane twirls.

The ying – and her Local Firm tee, Zara dress, Whyred shoes, Maria Nilsdotter ring – and the yang – and his Ermenegildo Zegna shirt and jacket, Givenchy pants and CC shoes. For the good of Stockholm.

Public display of unlimited love.

2011-03-01T04:03:00.000-08:00

From left to right:

Hans is wearing a Suit cardigan, American Apparel tee, COS corduroys, Onitsuka Tiger boots and I love him.

Alexander is wearing a Comme des Garçons jumper, Marc Jacobs t-shirt, American Apparel pants, Dr. Martens boots and I love him.

Stephan is wearing Diesel pants, Hugo Boss belt, Nike shoes, Etro shirt, cashmere pullover from Jil Sander, socks hand knitted by his mother and I love him.

Jörg is wearing GRP Firenze cardigan, H&M chinos, Lee shirt, Red Wing shoes, H&M pullover, a vintage belt and I love him.

We salute them and thank them for gracing Stockholm with their presence and perfect style last weekend… We miss them already and count the days ‘til we meet again.

The first sign of the apocalypse.

2011-03-01T01:19:00.000-08:00

And finally we came to this, a toothless fight over supremacy. Like ancient time gladiators we chose our weapons and entered the arena, ready to cripple the opponent and claim the champion’s throne.

Carlan chose rubber training nunchucks from Supreme, Our Legacy shirt, Dior jeans, Martin Margiela shoes and Omega watch. Zeke chose a massive black rubber fist dildo from Schmitz & Wiesner, tight black rock’n’roll Mads Nørgaard pants, Bruuns Bazaar shirt and Vans shoes.

Who do you think will win? Place your vote by e-mailing info@wiley.se

The sound of music.

2011-02-28T08:05:00.000-08:00

We premiered our new monthly pre-party club STUDS this Saturday and we had a great time. Great people saying great stuff, looking great and behaving great. And conducting the evening’s mood was equally great Madeleine von Festen and her great Acne blouse and pants.

Thank you Miss DJ, last night you saved my life.

The Cologne Disease.

2011-02-24T08:32:00.000-08:00

Yesterday I was in Cologne waiting for a meeting. On the waiting room’s wall they had this weird photo of women puking spaghetti. And today I returned to Stockholm only to see the Cologne madness to have spread all the way to the Wiley & Partners office and its Fantastic Female Four.

And I can’t figure out whether this is a good or a bad thing… But it tingles in my belly.

Q as in Quinna.

2011-02-22T10:46:00.000-08:00

My first draft entry objectified Therese but our copywriter department E.L.S.A. stopped me. So, here is the politically correct version:

My efforts have now rendered results. After almost a year of persuasion I’ve managed to get Therese on the blog. OK, it’s against her will and it’s a blurry image. But she is on it, along with her COS top, Acne pants, YSL shoes and bag, vintage jacket, infatuating laughter, strong heart, go-getter attitude and uncompromising integrity.

And, she is hot.

Objectified.

2011-02-21T10:49:00.000-08:00

Lately, I’ve been accused of objectifying women on this blog. I’m appalled that anyone would even think such a preposterous thing. I really respect women; many of my best friends are women.

But, in order to demonstrate my unbiased view on gender, to make it perfectly clear that anyone can be subject to objectification – I give you our Head of Art EMEA, Marcus "Mackan" Lundquist, his Stadium cap and his buns of steel.

Mackan objectified. For your pleasure.

Follow the leader.*

2011-02-21T09:47:00.000-08:00

Few people have defined the global communications industry the way Matias has. He has had the clarity of thought, the energy within, the inner fire required to know what will come and to make damn sure it came. Thank you Matias for proving the norm to be wrong, the mediocre to be obsolete and thank you for showing me that the future is much brighter that I’ve given it credit for.

Oh, I almost forgot, this is – after all – a fashion blog; Matias is wearing a POC jacket, Björn Borg tee, Ben Sherman zipped sweater, Tierra pants, R.M. Williams shoes, IWC watch, Björn Borg briefs and a Sigrid Bergström .

* Get in the mood with Eric B. & Rakim’s “Follow the leader”.

The mysterious blonde part two.

2011-02-21T04:11:00.000-08:00

I couldn't mess with Mattias.

2011-02-19T05:07:00.000-08:00

I was wrong. My last entry claimed all the hardest people with the most attitude to be exactly that – hard with attitude and borderline scary. But, I was wrong. Some of them just play pretend. Like Mattias. His prevailing cynicism is merely an act, it’s a shield he puts up to the world in order to protect his soft inner self. ‘Cause he is soft, soft as a hundred tiny bunnies. He is a lovable, tender, caring, empathic, cosy and cuddly teddy and his Whyred jacket, H&M shirt, GANT pants, Vagabond shoes and Triwa watch cover beautifully crafted tattoos of kissing couples, sunsets, lions cheerfully playing with baby lambs, hearts and little ponies.

Mattias is so soft I wish I could make a coat out of him and wear him 24/7.

I wouldn’t mess with Erik.

2011-02-18T04:41:00.000-08:00

You know they say that the hardest and the ones with the most attitude, are the ones that really are the sweetest, the softest, the friendliest people out there?

Well, they’re just plain wrong, they don’t have a clue. Erik is as hard as a rock, physically as well as mentally. If Erik was a movie he’d be a censored action movie, if he was a song he’d be a sordid 2000bpm German Berghain techno tune on acid and if he was a language he’d be the deep guttural roaring of a Spartan warrior plunging to his demise.

He is all that and more and it’s oh so obvious… I didn’t even dare asking him about the outfit but I’m guessing it’s made out of death, agony and rock’n’roll.

Short-circuit.

2011-02-18T03:53:00.000-08:00

I met Petra Tungården today and I finally had my chance to seduce her with my wit, charm and unmatched Latin lover sensuality. The stars were optimally aligned in order for me to be all that I could be and sweep her and her Acne shoes, Top Shop top and jeans, fur, Zara bag and Ray Ban sunglasses off her feet.

I could have said anything really. But I ended up saying “Grhggh untz raaah”.

No, I don't know what I was trying to say. And yes, I also think I’ll stay single for quite some time.

An outfit you can trust.

2011-02-16T07:12:00.000-08:00

Leo and I worked together at our last agency too and when we left they accused us of having stolen some stuff from them.

It's preposterous to think that a man dressed in a GANT by Michael Bastian tie, Trickers shoes, Tiger jacket, Filippa K shirt and Tom Ford glasses would ever steal anything.

The Flower.

2011-02-16T06:35:00.000-08:00

We’re increasingly being inspired by entrepreneurialism, people that follow crazy dreams, fiercely overpowering the obstacles and thresholds the mediocre put up along their path. We love entrepreneurs and we love their business as they’re quite often the best clients.

But, we love accomplished serial entrepreneurs even more. Accomplished because they’ve succeeded and serial because they’ve done it over and over and over again. They are the Max Martins of business and the hits just keep on coming. So we salute them all by featuring one our most beloved one, Lars “Blomman” Blomberg, and his Boomerang jacket, Paul Smith scarf, Corneliani pants, Bally shoes, GANT sweater and Oscar Magnuson glasses.

A tale well told.

2011-02-16T01:45:00.000-08:00

This tale is about feminine elegance, it’s a tale about having that natural je ne sais quoi that turns heads, skips heartbeats and sparks feelings.

This tale is about Nina, her Zara dress and her H&M bracelet.

The mysterious blonde.

2011-02-14T02:51:00.000-08:00

I was winning the client over, I was saying smart stuff about FMCG portfolio strategies in Eastern Europe when she all of the sudden entered the bar.

Never mind the lusterous hair, forget her perfectly tight Bik Bok jeans, ignore everything but the Filippa K blouse.

It’s safe to assume that I left the client and his strategic problems in Moldavia to follow that Filippa K blouse.

Vancouver in my heart.

2011-02-12T06:28:00.001-08:00

It’s weird how some cities sneak up on you, like an emotional ambush. At first, they don’t seem much and step by step they penetrate your heart and mind until finally you find yourself longing back.

Let's shuffle some stuff around a bit.

2011-02-08T09:49:00.001-08:00

I like Vancouver, I do. It’s a treat to wander the streets of such a new city, full of energy and full of promise. Every time I leave the old soils of old Europe I get rejuvenated, empowered, strong and vital. I feel like I could be part of this relentless progress, of future in its making. And in the company of digital wizard extraordinaire Richard Teroni and ad exec giant Christer Garell I know we’re going to overpower the wild bull that is naïve positivism and ride it towards Vancouver’s – and our – bright shiny future.

Vancouver, make way, ’cause Teroni and his Lee jeans, Red Wing shoes, Dr Denim shirt and Nicola d’Etoile jacket is coming through, guided by Garell and his Stone Island and Nudie outfit.

Mr Prozac.

2011-02-03T05:03:00.000-08:00

I admit, I sometimes see the world in dark shades of black, I admit that my drama Latino heart bleeds for melancholy. But after having had lunch with Samuel Garlöv of Industribolaget my sad songs don’t seem to work anymore, my heartbroken literary sources of inspiration fade and the soundtrack to Love Story seems… Almost cheerful. Samuel and his GANT Rugger jacket, Acne jeans and J.Crew shirt turned a casual get-to-know-each-other-lunch into a session of well-being and intellectually rewarding conversation I just don’t wanted to end. Or I’ll just quote my dear partner Leo, “Samuel is such a sweetheart!”. True that, Leo, true that.

A hundred tiny black dead bunnies.

2011-02-02T03:13:00.000-08:00

Andrea is wearing a fur coat made out of bunnies, lots and lots of tiny black bunnies… They died for her and her right to wear tiny black bunnies.

And I’d so love to reproach her for it, I so want to accuse her of being inhumane and maybe even evil. But I can’t, I just can’t after having felt the softness of a hundred tiny black rabbits.

Because, in the end, tiny black bunnies make great coats and great stews… No matter how cute they are.

All complaints regarding the coat, my values or this blog’s sense of political correctness are kindly referred to yesiknowthatimpickingafightijustcantwin@buticouldntcareless.com

Attracting style.

2011-02-01T05:29:00.000-08:00

It’s Stockholm fashion week and the stylish, the beautiful, the ones who know it all come to immerse themselves in the things to come. Like Jenny and Elin, two homecoming fashionistas on a pilgrimage from Paris and beyond. Jenny is matching an enigmatic yet enticing personality with Gat Rimon jeans, Isabel Marant belt, Maje coat, Chloé purse and jewelry from YSL and Siloha. Elin is flaunting a sweet yet intelligent aura with brands she won’t mention as she thinks, and I’m quoting, “fashion is above brand building and style is beyond fashion and it all boils down to mankind’s raw, unrestrained need for procreation”. Whatever you say Elin, I believe whatever.

Following the leader's lead.

2011-02-01T04:37:00.000-08:00

I so wanted to believe that Kalle and his merry Hoffmaestro & Chraa gang bailed on sitting at the Wiley & Partners Culture Is Defined As We Speak Headquarters due to us being so violently energetic with borderline scary enthusiasm for the depraved, the hedonistic and the odd… But then I went to their party last week and realized it was the other way around.

Kalle, teach me everything you can, I’ll follow your lead to whatever horizon, by any mean you find necessary… I’ll start off by copying your style by including an Adidas tracksuit, a Scala hat, Hoffmaestro & Chraa tour tee and Puma sneakers to my wardrobe.

I’ll be waiting for instructions at +46-70 28 80 342.

Keeping it cool...

2011-01-28T02:07:00.000-08:00

For you; Sigrid, Acne shoes, Ramones tee, Hope jacket and Cheap Monday jeans.

For me; A cold shower.

Someone invent a proper alcolock for iPhone, pronto!

2011-01-27T04:19:00.000-08:00

Yesterday I had a few drinks… Maybe just a couple too many. And staying true to my oh so charming social disorder I started text messaging, facebooking, calling and shouting for more friends, more company, more… Attention, I guess. And today I have to spend half a day erasing, apologizing and smooching.

The only good thing I managed to achieve was to take this photo of Sebastian Woolgar, the Riche King Of All Things Sonant, and his full Whyred outfit. And as far as I can remember, we’re still friends.

Any other complaints, any further disputes, any additional comments regarding what I did or didn’t do yesterday I kindly refer to info@lowebrindfors.se

Bloggers never lie.

2011-01-26T03:09:00.000-08:00

Marcus first started modeling in the late 90s, for Jack&Jones and Gina Tricot’s now defunct venture into men’s fashion. He is here seen wearing Adidas Ransom sneakers, Wood Wood pants, Cheap Monday shirt, vintage scarf and a Hope coat.

Danne did his first modeling for Fritidsresor (TUI) and their novelty Ayia Napa. He was wearing only tight speedos that accentuated his masculinity and showed off his oh so defined musculature. That job eventually led him to the adult entertainment industry where he now goes under the name of Long John of Finland. He is here seen flaunting some Oil Proof shoes, Levi’s jeans, Stray Boys cardigan and coat and a very limited edition Nike tee.

I’m lying about one of them, the same guy that broke one of my ribs when giving me what we in Sweden refer to as a “bamsekram”. And this is what we in Swedish call “payback för din bamsekram, kompis”.

Our new dominatrix is here to tame us.

2011-01-26T01:50:00.001-08:00

We are a great creative agency with talented people devoted to the exploration, refinement and distribution of break-through ideas. And it’s such a thrill to be surrounded by such fierce creativity and focused will… It’s just not very… How can I put it… Structured. Which is why our CEO and Global President has taken management measures and summoned Ellinor Granarp-Thörngren to help us out.

Don’t be fooled by her apparent youth or cuteness, she is a machine of efficiency, a brimful package of order.

From now on our wild creativity will be steered – not controlled - by Ellinor and her Zara cardigan, Lee jeans, Din Sko boots and H&M top.

Zeke Tastas, proud friend of Leo Dahlin, secretly in love with Anki Dahlin.

2011-01-25T03:02:00.001-08:00

Do you remember when you were twelve years old and you fell in love with your best friend’s mum? Do you remember that forbidden feeling you had when she waltzed in wearing a H&M by Viktor & Rolf jacket, Zara top, Black Collection pants and Vagabond shoes? Do you remember that innocent yet confusing feeling of despair as you step by step realized she was out of your league?

Well, today I’m twelve again.

Thinking vs. Doing.

2011-01-25T01:39:00.000-08:00

Dear Malin, I understand, I really do. Dr Georgson is an intelligent man, his brand consultancy agency top of its game and you’re being part of the forefront. Spending your days coming up with clever strategies, working day to day with upper management and dressing accordingly in an Amanda Uprichard blouse with motorcycles on, Acne pants, Danish designer shoes and vintage earrings – I can see how that can attract a smart woman like yourself.

You couldn’t be thinking anywhere better. But, just so you know, you’re more than welcome to abandon Georgson & Co’s army of thinkers and join the Wiley & Partners army of doers.

But don’t tell Mats…

Got stuck.

2011-01-23T03:23:00.000-08:00

This is how I see you, this is the image of you that has stuck. You and your Element cap, Banana Republic v-neck, Rolex watch and Seven jeans are on your way somewhere, driven by curiosity and attention-deficit hyperactivity disorders that aren’t yet fully mapped. You’re showing the way but not really looking where you’re going, so you can rest assured you’ll move forward but never where you’ll end up. But still, you’ll get there, wherever “there” is. And when you get there it’s going to be right there in Los Angeles, always sunny, always clear.

For your sake, stay there. For my sake, come home.

94 degrees of separation..

2011-01-23T00:01:00.000-08:00

We know that this blog is read in 94 countries and we’re guessing that most of our Stockholm references become comprehensible if you live in, let’s say, Azerbaijan or Botswana. So, for you Chileans and Lebanese and Taiwanese out there, here comes a Stockholm reference worth understanding:

This photo is taken during the painfully short Swedish summer. It’s taken at an outdoor bar we lovingly call Spymlan. No one knows its real name. Spymlan has come to define the beginning and end of summer and we miss it daily. We miss the breakpoint between work and free time it represents and we miss the mayhem nights it offers us. At the occasion of this particular photo they’d let in way too many and it was crowded beyond description. But we didn’t care as the crowd included Stockholm’s finest. Like Sandra Schmitz Jansen and Caroline Levy. It’s a blurry iPhone photo but the atmosphere is obvious, the tense sexuality self-evident.

Spymlan -11, here we come.

Judge a man by his friends.

2011-01-21T02:11:00.000-08:00

If you ever wonder how we get away with being us, take a look at our friends, take a good look at the people that got our backs. Like Anders Malmström, our lawyer. He is not a man, he is a movement forward. He hasn’t got eyes, he has got sight. He doesn’t speak, he tells. Dear foes of Wiley & Partners, dear enemies of the new world order, take a good look at your demise and his Boggi tie, Massimo Dutti suit, La Chemise shirt, Skultuna cufflinks, Breitling watch and Tod’s shoes.

And yes, our lawyer is bigger than yours.

Sixteen years.

2011-01-20T00:54:00.000-08:00

Me and Jenny met sixteen years ago. Most of you toddlers out there can’t grasp the concept of having been an adult that long but when you get to be as old as I am you appreciate the way some people keep coming back in to your life… It creates a sense of security, some emotional consistency. This morning I had an early meeting with Jenny and her vintage sheepskin jacket, Gina Tricot jeans, Vagabond shoes, Wera jumper and Noa Noa mittens and after half a cup of coffee it was like if time had stood still since the last time we met. The same present personality, charming smile and conversational skills. I look forward to sixteen more years.

I learn strange things from Linn.

2011-01-19T11:16:00.000-08:00

Linn – here wearing tights from Monki, white leather shoes from Vagabond and a modified Weekday top - is not only one of the coolest girls I’ve had the luxury of bumping into on one of those rare Stockholm mayhem nights, she is also a blogger and blogs on nyheter24.se/blogg/linn. Her last entry is about “moneyslaves”, which seems to be people that get kicks out of giving money to cute girls. I’ve never heard of that phenomenon earlier. Neither can I relate to it. The other way around would make so much more sense as I’m guessing I’d get way better kicks from cute girls giving me money instead.

Any and all cute moneyslave girls out there are welcome to come by Grev Turegatan 7 and hand me money. Whenever.

Yet another thing I only tried once.

2011-01-19T11:06:00.000-08:00

In Swedish we call it “gubbvälde”, the patriarchy that runs the world of advertising and business in general. You know the men that laugh out loudly in groups while eating with their mouths open and patronizing yet another aspiring young female talent? Well, I once tried being one. It seemed like a good idea at the time as the “gubbvälde” crowd seemed to have so much stuff I wanted. Unfortunately I tried it on Louise. Louise and her Minimarket top, Marc Jacobs bracelet, Nudie jeans and Rizzo shoes emasculated me so fiercely I’m pretty sure I’ll never have any kids ever again.

The promise of greatness.

2011-01-19T11:04:00.000-08:00

We’re all looking forward to spending two weeks with Tobias and his Levi’s shirt and jeans and Hush Puppies shoes. What he’ll do, besides adorning our premises? He’ll create magic, true magic. At least, that what he promised and we don't expect less of him than living up to said promise.

O’man.

2011-01-19T10:47:00.001-08:00

During the week Leo went on a weeklong vacation in Oman my heart skipped a beat every time the phone rang because it could’ve been him calling. But it never was. And as people kept asking me how he was doing I realized I had to lie to avoid public disgrace. I even pretended to talk to him on the phone a few times. Loudly. And as the days passed there was still no word from him. Until on his last day of vacation, he sent me this image and the text “Me, Ray Ban sunglasses, trunks I’ve stolen from Sturebadet and Salalah sand. Blog it bitch”.

And I so wanted to answer “fuck you, Leo, I’m worth better”. But of course I didn’t, I always end up doing whatever he wants, one way or another.

Leo, for you I’m a fool, a silly little fool.

Pyrrhic victory.

2011-01-11T07:10:00.000-08:00

It’s long overdue, Ellie’s appearance on this blog. She should’ve been the first entry, the last entry and everything in between. But life and his (and rest assured life, the fuckup, is a man) sea of disorder kept diverting me, her and the blog from the task of adorning our blog with the cutest, smartest, funniest, coolest and most determined woman out there.

But now she is up and the blog has never been more beautiful.

I just hope she knows she is welcome back whenever.

An awkward moment.

2011-01-07T02:22:00.000-08:00

Do you wonder why Philip has an empty stare while desperately avoiding to look at me? Or why Kalle is giving me that skeptical and somewhat reproaching look? It’s because I am naked while taking the photo. I was just trying to encourage a more relaxed meeting manner but there was no way of getting Philip to lose his Calibre cardigan, Graniph t-shirt, Whyred jeans and Vibram shoes. Kalle was more easily persuaded and short moments after he took off his H&M cardigan but kept his I love NYC t-shirt, H&M jeans and A.S.H shoes.

Step aside.

2011-01-03T09:19:00.000-08:00

This is not Peje Emilsson, the founder of the PR-agency Kreab. It is the guy that will overthrow Peje and his evil empire and claim his rightful place on the throne of shadow communication. It is the next big thing and his Nudie jeans, Rokin shoes, Omega watch, Happy Socks and American Apparel long-sleeve and underwear.

wikiFalun

2011-01-03T03:42:00.001-08:00

Falun is a city and the seat of Falun Municipality in Dalarna County, Sweden, with 36,447 inhabitants in 2005. It is also the capital of Dalarna County. Falun forms, together with Borlänge, a metropolitan area with close to 100,000 inhabitants.

Falun has no historic, cultural, social, economical or political significance beyond having spawned Erik Lööf so he eventually could appear on the acclaimed Wiley & Partners Fashionista Blog wearing a Knowledge Cotton Apparel vest, Nudie jeans, Red Wings shoes, Olles pullover, Åhléns scarf and a Sandkvist iPhone pocket.

The sweet taste of faith.

2011-01-03T01:34:00.001-08:00

One of my smartest friends has a bracelet that he claims to give him balance. Another of my dear friends follow astrological truths whenever making important and potentially life-changing decisions. And yet another friend say Jesus saved his life.

I guess we all need something to believe in.

And my lucky charms are the king and queen of sweetness. Whenever I need to believe, whenever the speed bumps of life require me to look for an XXL load of hope – well then I turn to Elias “Saile” Eliasson in his New Years Eve tuxedo from Uptown and radiantly beautiful Helena Ungh Hofman-Bang and her Acne outfit.

My friend the philosopher.

2010-12-29T01:31:00.001-08:00

Dymling is contemplating a sturdy reference to Anthony & The Johnsons created by the celebrated German design team Schmitz&Wiesner. He can’t keep from wondering whether it’s a fist full of love or if it’s really a fist full of violence. In any case, Dymling and his becoming facial hair, his Polo by Ralph Lauren jacket, Weekday shirt, Calvin Klein pants, Longines watch he inherited from his grandfather and Red Wings shoes all complete the picture of a man, his thoughts and his massive rubber fist-dildo.

Let's do fashion tomorrow, today we escape.

2010-12-28T00:45:00.000-08:00

Barcelona, Berlin, Buenos Aires, Los Angeles, New York, Madrid, Singapore, Vancouver, Paris, Prague, Kiev, Portland, Montevideo, San Sebastian, Cannes, Riga, Miami, Copenhagen, Mölle…

Anything but fucking Stockholm in December. World, take me wherever. Right now.

Gimme a sexy pose baby...

2010-12-26T09:10:00.000-08:00

It's always fun to look through last night’s mayhem pics and try to write something coherent and comprehensible about them. In this case, it’s borderline impossible to justify the poses but I like it and I’m particularly fond of Oscar’s crotch grip… It looks so… Masculine… And firm.

Olga is wearing a vintage blouse, Sisley pants and Acne shoes. Madeleine is wearing a custom made blouse, Filippa K pants and Louis Vuitton shoes. Oscar is wearing a Filippa K sweater, Hugo Boss t-shirt, Paul Smith shoes and COS pants.

Holy light.

2010-12-25T11:12:00.000-08:00

Zeke was once called the Zlatan of the Swedish ad business. It was flattering but not entirely correct. Zeke is the global ad business’ Jesus, the messiahs of communication, the holy light.

Tonight, follow the bright shining star on the sky and you just might encounter Zeke the Savior and his Three Kings.

What the Kennedy clan is trying to achieve.

2010-12-25T11:06:00.000-08:00

Heritage. Culture. Style. Carl-Axel Wahlström’s lineage of nobility and class is here embodied by his APC shirt, Uniqlo jacket, Fifth Avenue Shoe Repair bowtie, Paul & Friends belt, Zara pants, handmade Crocket & Jones shoes, Certina watch, a long line of male beauty products* and the signet ring he inherited from his late grandfather. But above all, his class is embodied by the noble posture and look. Ladies and gentlemen, this is what Darwin meant by survival of the fittest. This is masculine genetics at its best.

* Dove Cream Natural Shower for the private areas, Sabon body scrub, shampoo and conditioner stolen from the Standard Hotel NYC, facial scrub and cleaner from Kiehl’s, Atlantic Ocean perfume by Christopher Brosius and Nivea roll-on deo.

The boss has a name…

2010-12-23T10:12:00.001-08:00

… And it is Robert Brink, the most natural leader and boss and moral lighthouse.

For your information; I’ve already booked the appointment to tattoo WWBD – What Would Brink Do?.

Being legendary has a name…

2010-12-23T10:09:00.001-08:00

… And it is Christian Callert, the man I’ve been hearing about for the last decade without ever meeting him.

Finally we met and fortunately we clicked. I’m already looking forward to getting you drunk again.

Coolness has a name…

2010-12-23T10:04:00.000-08:00

… And it is Ulrika Martin, the epicenter of all things cool.

Ulrika, you really know how to get a party started right.

A sense of fashion has a name…

2010-12-22T18:51:00.001-08:00

… And it is Calle Wahlström, the man that defines style.

Calle is the rabbit we all follow.

Seduction has a name…

2010-12-22T11:28:00.001-08:00

… And it is Elsa Lindblad, the renaissance of burlesque talent.

Elsa will rock your world as she is rocking ours.

Energy has a name…

2010-12-22T10:31:00.000-08:00

… And it is Zeke Tastas, the one diagnose that hasn’t been invented... Yet.

Zeke is a all titanium and fire.

Happiness has a name…

2010-12-22T10:23:00.000-08:00

… And it is Andrea Norden, the one girl none of us could live without.

Andrea is the epiphany of positivism, the essence of likability.

Hardcore has a name…

2010-12-22T09:59:00.001-08:00

… And it is Marcus Lundquist, the Karlstad prince whose return they’re still awaiting… In vain…

Marcus is our rock’n’roll alibi, a force to be reckoned with.

Taking care of business has a name…

2010-12-22T09:47:00.001-08:00

… And it is, however unbelievable it might seem, Carlan Snygg…

Carlan is on our side and we’re here to take over.

Step aside, a Snygg coming through.

Credibility has a name…

2010-12-22T09:44:00.001-08:00

… And it’s Leo Dahlin…

Leo, and his overwhelming style, is going to set this village straight – this is our place.

Get it straight.

Naughty has a name…

2010-12-22T09:34:00.000-08:00

… And it’s Andrea Gezelius…

Tonight, at the first Wiley & Partners Global Summit, we’re gonna tear it up.

You’ve been warned.

Guess and win!

2010-12-20T10:56:00.000-08:00

It might not look it but Zeke is working. First one to guess what he is working on wins a bottle of Pol Rémy Brut. Heck, make it two bottles. Click on the image to see more.

Furthermore, if you can guess what he is wearing you win a big nasty long island ice tea next time you run in to each other at Riche.

And there goes upholding an appropriate facade...

2010-12-19T12:19:00.000-08:00

I first wrote a blog entry about what a pleasure it is to have the luxury of meeting Isabel and Matilda at the coffeehouse across the street. I really, really tried to stay appropriate. But I have to stay true to myself, so here it goes:

Isabel. Matilda. You guys look like a dark twisted fantasy, as if thought up by Bergman to look like a sordid sexual Fanny & Alexander dream… A David Lynch and Tim Burton lovechild, ready to invade generations of men’s most obscure needs of being dominated.

Isabel. Matilda. I’m sorry. As I’ve mentioned, I tried to stay proper. But when you give me that stern look and dress up in Isabel’s H&M dress, Zoe shoes and Face & Hair hairdo as well as Matilda’s Gina Tricot top, Åhléns pants, Nilson shoes and Indiska cap; well, then you’re just leaving me with no choice.

All work and no play makes Wiley a dull boy.

2010-12-16T06:07:00.001-08:00

Dull boy Leo is wearing an Acne jacket, Filippa K longsleeve, Levi’s jeans and Trickers shoes. Dull boy Carlan is wearing a Hope sweater, vintage denim shirt, Marc Jacobs cashmere cap, Dior jeans and Timberland shoes. Dull girl Andrea is wearing a Fifth Avenue Shoe Repair sweater, H&M pants, Scorette shoes and necklace from Dauphin. All three and yours truly are enjoying Deadmau5’s fantastic FML pick-me-up tune.

Stockholm has been rather quiet the last few weeks. It’s been a bit dead, as if something died, as if an inner fire went out. But there is no need for despair and rash actions. It’s just the Wiley & Partners crowd staying in more than usual. It might be bad for the city’s atmosphere and internationally renowned party spirit but it’s really, really good for business. At least, that’s what we’ve been told. By our CEO.

With a heart full of sunshine.

2010-12-16T03:16:00.001-08:00

There is nothing to laugh about, really. Stockholm is cold, snowy, under attack and paralyzed by irrational fears and rational lack of ambitions. But, to Sigrid, it doesn’t matter. Life is a playground for her to explore and satisfy her urge for learning and need for new stimuli. And this city desperately needs her, her undying thrust, her MQ male cardigan and t-shirt, Gina Tricot jeans and Vagabond shoes.

We’re sorry Malmö, but we’ll just going to have to go ahead and borrow her for a few weeks… We need defrosting way more than you guys do.

In motion...

2010-12-16T03:01:00.000-08:00

Sebastian, it feels like you’re always on the move, like you’re always leaving me, like you’re just passing by and kind of hiding all of your personality and GANT Rugger cardigan and Our Legacy shirt and Levi’s jeans and Blundstone shoes… Am I drunk or are you becoming a bit blurry around the edges?

A Grev Turegatan Christmas.

2010-12-15T12:07:00.000-08:00

On our street we all try to pitch in and really make an effort to create a true Christmas spirit. We decorate and arrange and hum cheerful carols. We even play Mariah’s All I Want For Christmas Is You. But somewhere along the line it all goes… Well, weird. The trees end up being decorated with champagne glasses, the ornamental elves look more like pothead trolls and the coffeehouse across the street have, despite of being the jolliest people around, managed to find the scariest looking acid freakout Santa ever produced.

But we tried. So from our street to whatever Christmas-literal street you’re confined to spending your days on; have a great Christmas and never ever forget that Jesus died for the sins we all keep committing.

Paternal love the Wiley & Partners way.

2010-12-15T07:09:00.000-08:00

It started off with the best of intentions. “Pay us a visit”, we said, “pay us a visit and check out our Christmas tree and the bright lights and all the cozy cozy cozy atmosphere”. And as he began to visit us after school he step by step got sucked in to our squishy web of love and needs and workload. And now we’ve got Mio, his Zara hoodie, H&M jeans, talent and premature intelligence doing long hours of hardcore creative work in our underground sweatshop studio. Now, my little friend, now you’re finally becoming profitable.

In capable eyes.

2010-12-15T02:27:00.001-08:00

Merlin was a joke, Siegfried & Roy are clowns and Houdini was a fake. The ultimate illusionist, the finest instrument of visual artistry, is Niklas Johansson, D.O.P. extraordinaire. He can make anything, even the backstreets of beyond Södermalm, look a million bucks.

Niklas, today, Wiley & Partners salutes you and your oh so capable eyes.

Whenever you’re ready.

2010-12-15T01:58:00.001-08:00

Malou, we can’t wait for you to grow up so you can join us in our quest for overpowering the prevailing daftness and general cowardice. With your energy, fierce drive, Franka pants and Zara jacket you’ll be a welcome addition to our troops.

Self-distance.

2010-12-15T01:39:00.001-08:00

I don’t care who you are and what you do, if you have the ability to make fun of yourself; well, then you’ve earned my eternal love.

Fourth appearance and counting...

2010-12-07T10:24:00.001-08:00

We’ve seen each other go through the agony of adolescence, the burden of adulthood and the lightness of having nothing to lose. And now, on the other side of the tunnel we thought would never end, we know that we’ll stick to each other. Jakob, his GANT Rugger shirt, H&M pants and jacket, Umbro by Kim Jones shoes and Velour cap is doing his fourth appearance on this blog and rest assured there are more to come.

Spelling it out for you.

2010-12-06T04:54:00.000-08:00

Today I had a meeting with the future. He showed up in a Ralph Lauren shirt, Uniqlo sweater, Swatch watch, Levi’s jeans, Blundstone shoes and Dr Schnuckel glasses. By the table on my left hand side sat the past and on my right hand side, the present. None of them understood the future, none of them could even spell the future’s name. But who can blame them, it’s not easy to spell Roland-Philippe Kretzschmar.

Life is a bitch.

2010-11-26T12:04:00.000-08:00

Sometimes life shatters natural constellations and break up given teams. And life - that bitch - did break up a self-evident unit when it decided to send our beloved brother Christer Garell, his Hugo Boss sweater, H&M shirt, R.M. Williams shoes and Levi’s jeans to Vancouver. We wept and complained and bitterly refused to accept the fact that he had left… Until today when we decided that life won’t have its ways, that we are the masters of our universe and decided to join Christer in Vancouver. If the good looking Saltisgrabb can’t come to Wiley & Partners, Wiley & Partners will just have to come to the good looking Saltisgrabb.

Leo, 24 years

2010-11-24T13:19:00.001-08:00

Leo was a self-conscious twat back when he was a rock star in the band The Kooks. He called all of the members of the band to tell them to wear all black for the coming press photo shoot. He also told them that they’d “look so much cooler, like rock’n’roll-I-don’t-give-a-fuck-cool” if they all refuse to look in to the camera. And then he shows up in white and looks straight in to camera, making him the focal point of the photo.

All that effort, all that preparation, just to end up giving the camera a creepy Gollum grimace.

Zeke, 14 years

2010-11-24T08:56:00.001-08:00

Before Zeke Tastas was Zeke Tastas he was Sergio Tastás, a Colombian drug mule travelling the Rio Grande with a few dozen coke-filled condoms in his belly. He would wear Rocky jeans, a Levi’s tee with built-in hood, white tube socks, a freakish Latino hairdo and to top it all off – loafers.

Judge Leo by his shoes.

2010-11-24T08:26:00.003-08:00

Let me describe just how down Leo is with fashion. Never mind the Acne jacket or the Filippa K pants and longsleeve or the YSL glasses or the Omega Seamaster watch. Check out the shoes. They’re Trickers, model Full Brouge Malton Boot, specially designed for Paul & Friends and they’re limited to only ten worldwide and they’re in brown leather with commando sole.

That is how down Leo is with fashion.

But, to compensate for all this coolness we’ll post a shame pic from his youth tomorrow.

Stay tuned.

The best way to get a Wednesday started.

2010-11-24T08:11:00.000-08:00

At East Street Tattoo on Stockholm’s bohemian south side, nothing really happens before ten… Or noon… But this morning when I went there for a much anticipated tattoo I was greeted by Rosanna, her H&M top, Cheap Monday Jeans and meat cleaver necklace. And that, my friends, is a kickass way to get a Wednesday started. Book a Wednesday ink date at East Street and see for yourself.

Our very own young artist.

2010-11-24T07:30:00.001-08:00

Andrea Norden decided to express her love for our wonderful collective of misfits... Thank you Andrea, you're in our dreams too!

Don't miss to make a generous bid for her art at the Young Art for a Good Cause exhibition.

Andrea, 18 years

2010-11-23T05:53:00.001-08:00

If you’re around my age you remember when Sinead O’Connor shaved off her hair in order to take the edges off her natural beauty, hence becoming more trustworthy.

That can’t have been Andrea’s rationale behind this outfit.

Who said angels didn’t exist?

2010-11-23T05:37:00.000-08:00

I’m passionate about atheism, I’m a rabid enemy of religion and I fiercely renounce God in every detail he is claimed to inhabit. But I can’t renounce the three Arch Angels of Universal Karma Balance.

So, in order to help their angelic purpose and calling you should make sure to visit the Young Art for a Good Cause exhibition at Grev Turegatan 7’s ground floor, between the 25th and the 28th of November.

If you don’t, I’ll hunt you down and make you suffer for all my deepest, most personal sins.

If you do, then maybe you’ll have a chance to see Louise Hamilton and her full Hope outfit; Antonia von Euler and her Acne pants, R.M. Williams shoes, Filippa K longsleeve and cardigan from a Buenos Aires market; Vanja Bajc and her skiing tights, H&M cardigan, Acne shirt and Favoptic glasses.

And remember; don’t be cheap when it comes to making the world better. Buy and buy big.

Nobility explained.

2010-11-22T08:47:00.000-08:00

My mother used to tell me I had noble looks. And I believed her until I met Niklas Zachrisson Forssell and realized who nobility really was supposed to look like. Compared to him I look like a stray cat and compared to his Polo Ralph Lauren cardigan, Acne jeans, Farrutx shoes and Stenströms shirt my lame old rags look like I’ve smeared myself with feces. Mum, watch and learn, watch and learn.

Carlan, 16 years.

2010-11-22T05:02:00.000-08:00

Carlan looks like a saint, like the sixteen year old son we'd all love to have. A cute smile, kind eyes and a beige v-neck cardigan. And then you notice the spring baton, the brass knuckles and the bloody fist. It’s This is England meets Benny Blanco from the Bronx meets Chucky meets Donnie Brasco’s leather jacket meets the last children of the corn I’d like to meet in a dark alley.

Andrea, 23 years

2010-11-22T04:31:00.000-08:00

As we’ve mentioned earlier, it’s all about the context. And when you’re on a heavy metal boat trip with drunk Finnish drummers of bands you’ll never hear about – well, that’s a context that welcomes Andrea Gezelius’ “rad” outfit. In “real life”, far far away from white trash decadence cruises, Andrea is what we in Swedish call “sockersöt” and black doesn’t become her. Pink does. And lip-gloss and pouty lips and flickering eye-lashes.

Now I’d love to write that this was way back when Andrea was sixteen or maybe seventeen. But it’s from last year. It’s sad and she has our fullest sympathy.

Before you try to seduce Edit, read this.

2010-11-21T08:41:00.001-08:00

I know what you’re thinking, you’re thinking that you deserve such a beautiful and charming girl, that you deserve Edit Brunner and that you’ll ask me for her number so you can ask her out on a date. I’m right, right? And I will gladly give you’re her number without feeling the tiniest bit disloyal to her boyfriend Erik just due to the fact that I’ve met Erik and therefore know for a fact that Edit would never chose a schmuck like you over Erik. So give it your best shot, make a genuine effort to get Edit, her übercoolish dress from the vintage fair, the 50s vintage GANT cardigan and Clarks shoes. But before you do, take a piece of advice and check out what you’re up against.

Good luck.

The hen and the egg and the thinking and the doing...

2010-11-19T03:53:00.000-08:00

Dear Anne-Chris, I wanna mold you and turn you and your Zara dress and your vintage shoes into a statue so I can always have you here, close to us, to me, to our lives.

Shit, did I say that out loud?

And now over to something completely different.

2010-11-18T04:59:00.000-08:00

We’re in the process of outing some of our most embarrassing photos from the past. We call them shame pics.

But in order to maintain some kind of credibility on the blog’s feed we’re interrupting this cavalcade of fashion mishaps with genuine and utter coolness. Ladies and gentlemen, we give you Isabel Brismar Lind, or “Bella”, as she is lovingly called.

She was, at first, reluctant to pose for our blog but as Leo kept feeding her compliments and cocktails she lost her judgment long enough for us to get her up here to show off her Acne pants and sweater, vintage leather jacket and Filippa K scarf.

Marcus, 21 years

2010-11-18T04:35:00.001-08:00

I’ve been trying to write something witty about this image for an hour now… And I just realized why it’s been so hard; the image is hilarious beyond words. He has blond hair. In what seems to be some kind of boy-band hairdo. He matches it with speedy sunglasses and a Lacoste polo shirt. It’s a Bondi Beach Casanova posing for a newfound Swedish girl’s camera on his way to ride the waves of Byron Bay with his mates.

Nothing to be ashamed of, Marcus. You’d be a hit in any context as long as that context is the movie Pointbreak. Or Crocodile Dundee.

Elsa, 13 years

2010-11-18T02:11:00.000-08:00

There is a Swedish expression, ”att bjuda på sig själv”, which loosely translates into “to offer oneself”. It’s a tradition we take pride in following here at the Wiley & Partners Church of True Inner Confidence. So this and next week we’ll post shame pics from our past, one each, starting off with Elsa Lindblad.

Elsa, Bromma’s most alternative girl, is kickin’ some genuine Blackeberg attitude dressed in a leather Matrix coat, glassy blouse, skater sneakers and a stylish yet bohemic hat to top it all off.

The Wiley & Partners Shame Pics Weeks.

‘Cause shame is for sissies.

Bring forth the apocalypse.

2010-11-15T01:13:00.000-08:00

Step by step by step they keep growing increasingly boring. They opt for staying at home, falling asleep to reruns of CSI. They blame their absolute tediousness on the kids, on the wife, on the husband, on the boss, on the clients, on the… While it all comes down to them becoming… Boring. So step by step by step they keep leaving vacancies in the Stockholm nightlife for others to claim.

But, Andrea and Carro, you two don’t. I love that you’re so dependable, I love knowing that I can stumble into you guys, somewhere, everywhere, and I know I’ll have fun.

So this is for you both. Thank you. And thank you Andrea for your Blank blouse, H&M pants, Nilson shoes, H&M bracelet and thank you Carro and your Chick with guns top, H&M necklace, Just female pants, Frye boots and thank you Pol Rémy Brut for giving us all the liquid clarity we need to keep making Stockholm a little but more fun. Step by step by step.

Wiiiiiii!

2010-11-11T07:11:00.001-08:00

Lip-gloss-girlies know the feeling. They know how it’s like to finally meet the Brad Pitts of their dreams. They know the weak knees, the triple heartbeat, the dizzy head. After having met Joel Borg, I know it too. Meeting Joel’s spectacular coolness, imposing intelligence, undeniable track-record, fresh Division of Laura Lee tee, tight Cheap Monday jeans, Timberland shoes, Tiger coat and Weekday cardigan leaves everlasting marks in my soul.

Berlin, geliebts Berlin (or I can Hyde the Spectacle I’ve become behind my Hyde’s Spectacles).

2010-11-10T02:40:00.000-08:00

Photo: Madeleine von Feilitzen

We’ve been going to Berlin for many years now. But last week’s trip was a much foreseen peak of amour, it’s was the culmination of a love story. Trying to explain love is a futile and pointless exercise but I know three parameters that to a very large extent becomes the framework of said love;

Jörg and his Lacoste “Silver Edition” polo shirt.

Hans and his t-shirt from Uganda Bar and his vintage Cambodian scarf.

And last but not least, the Berlin launch of the new sunglasses brand Hyde’s Spectacles.

Jörg, Hans, Hyde’s and Berlin – you’re all so cool.

All facial stunts featured on this blog are precision engineered and carefully rehearsed by experienced stunt professionals.

2010-11-09T07:10:00.000-08:00

Andrea Gezelius knows everything about all that new media stuff. The rollerblades, MMS and Lunarstorm stuff us old fellows just can’t comprehend. And as our Social Media SEO KPI Bambuser Director for Northern & Central Europe she felt compelled to show me the ultimate, and utterly secret, trick of the so admired blogger girls;

Pouting lips.

And Replay jeans, Vagabond shoes, MQ top and Emilio cardigan.

And there you have it, the secret is out.

Hasta la victoria siempre!

2010-11-09T07:00:00.000-08:00

He might not look it but Johan Falk is one of the last warriors of the post-creative revolution, a brilliant misfit, a challenge to the business’ status quo. And the Che Guevara of planning, the Sub-comandante Marcos of Naked Communications, disguised his disruptive intentions with perfectly tailor-made jacket and shirt, Whyred jeans, Herring shoes and an IWC watch.

Sell me whatever.

2010-11-01T05:35:00.000-07:00

Salesmen freak the shit out of me. They talk faster than I can think, have something genuinely aggressive in their eyes and if they don’t end up taking my money they increase their representation efforts until I do whatever they tell me to do just to avoid more boozy dinners at Teatergrillen. But Daniel was different. He entered the room with a gentle and soft approach, with a more human spirit, he made us trust and like him and his SIR jacket, Acne jeans, Vagabond shoes, Burberry shirt and Omega watch.

But Daniel, I’m still expecting some boozy dinners at teatergrillen. Just don’t tell anyone, it’ll be our little secret.